See your Jira backlog as a story map.

Arrange issues along the user journey and plan sprints and releases without leaving Jira.

Trusted by 3,000+ Jira teams
Story Maps for Jira
Story Map Demo

User Story Map

Search for Product

SMD-1

View Product Page

SMD-2

Add to Shopping Cart

SMD-3

View Shopping Cart

SMD-4

Start Check-Out

SMD-5
Sprint 1 5 10 7

Show search suggestions

SMD-10 3

Improve search results

SMD-31 2

Display pricing

SMD-9 6

Display related products

SMD-6 2

Display total at the bottom of the list!

SMD-7 4

Add payment details form

SMD-12 5
Backlog 3 7 0

Add animation for moving item.

SMD-8 3

Display previously ordered products.

SMD-13 7

Incorrect quantity is displayed

SMD-11
Built on Forge Plan sprints & releases Multiple maps per project Changes stay in Jira

Two editions

Story Maps for Jira or Advanced Story Maps?

Both editions run in your Jira project and write straight to Jira issues. The difference is how much planning structure you need.

For complex planning environments

Advanced Story Maps

Extend the map with portfolio-grade planning tools for custom processes, timeframes, and strategic context.

  • Everything in Story Maps for Jira
  • Custom swimlanes
  • Iteration planning
  • Goal connections
  • PNG export
  • Admin configuration
Explore Advanced Story Maps

Why story mapping

The map shows the work in the order a user experiences it.

Hand arranging sticky notes on a planning sheet

Trade-offs happen on the map

The user journey sits above the backlog, so missing work and uneven steps show up while you can still react to them.

Team members working together around a table

One view for the whole team

Product, design, and delivery work from the same picture of scope across stories, sprints, and releases.

Person reading a wall of sticky notes in an office

Jira stays the source of truth

The map reads issues, links, sprints, and releases from Jira, so planning and execution never drift apart.

Open your backlog as a story map.

Import the issues you have, agree on what belongs in the next release, and leave the rest for later.